What started as a quarantine passion project quickly became something so much bigger. I launched Star & Letter Co. in the summer of 2020 after years of hand lettering just for fun — and it’s been such a joy to watch it grow into a small business that encourages others through creativity. Every design is made by hand (and heart!) and reflects my belief that our creativity is an outflow of the Creator’s — a way to bring light and joy into someone’s day.

From stickers and stationery to paintings and digital prints, I’ve poured my personality and purpose into each piece.

Running this business has also been the ultimate crash course in entrepreneurship — I’ve handled everything from design and packaging to social media marketing and wholesale outreach. I’ve partnered with influencers and boutiques like My Darling Diary, sold hundreds of products, and built a community rooted in encouragement and authenticity.

While I took a break going into college, occasionally I'd do a pop-up on campus! One day I hope to bring it back!

Star & Letter Co.

A woman standing at a table outdoors during daytime, selling stickers, notepads, t-shirts, and small items. The table has flowers, a yellow smiley face balloon, and a colorful palette. The woman is smiling, wearing earrings, a pink striped shirt, and holding a green tumbler. In the background are trees and two brick pavilions.
Logo of Star & Letter Co. in pink text on a red background.
Instagram profile page for Star & Letter Co., with a red logo, profile statistics, mission statement, and several photos of handmade crafts, stationery, and a young woman smiling.

Star & Letter Co. x

My Darling Diary

One of the most exciting milestones for Star & Letter Co. came when I connected with My Darling Diary on Instagram. I reached out to Jessi Afshin to see if she’d be interested in carrying my stickers — and to my delight, she said yes!

What started as a simple wholesale order quickly turned into a full creative collaboration. I worked with Jessi to design custom sticker concepts inspired by her vision and brand style, and when she later asked if I knew how to make GIFs, I jumped right in and taught myself animation through Procreate and YouTube tutorials. Those designs became part of her brand’s online presence and inspired me to create my own Star & Letter Co. GIPHY page. I even designed her podcast cover art, all while I was still in high school!

Pink background with a pink microphone icon and colorful text that says "Listening to My Darling Diary." There is a white text box with a message about a sticker letter from Maggie at @starandletterco, celebrating her 16th birthday. Additional decorative pink icons include a heart and a heartbeat line. The bottom text suggests searching "my darling diary" under GIFs.
A digital screen showing various pink-themed stickers and icons related to a diary or podcast, including a pink cowboy boot, colorful 'wort' text, a heartbeat line, a pink microphone, the phrase 'Daring You're,' a high heel shoe, a heart with a cross, a rainbow, a pink hat, a pink sweater, and a white sneaker.
Illustration of a woman with long wavy hair holding a microphone, standing against a pink background with neon text that reads 'My Darling Diary' and 'XO, Jessi Afshin'.
A blue desk planner adorned with motivational stickers, including rainbows, hearts, and positive affirmations. An open notebook with a Bible verse and pencils is also visible.
A young woman smiling and holding up a gray T-shirt with printed text, standing in front of a backdrop with the Clemson University Business logo. The T-shirt reads, 'Signing Day Taking Off from Tiger Town Star & Letter Co.'
Collection of colorful stickers inside a clear plastic container, including a reminder sticker saying 'You Are Loved', a sticker with various colored hands, a pair of sneakers, a sticker with an orange, sunglasses with the text 'Be#ight', a smiley fa
Colorful motivational and gratitude-themed notes and doodles on a white paper with butterflies and a mirror in the background.
Colorful sticker with the phrase 'Time to move & groove' and smiling faces, held between fingers against a purple background.
A hand holding a water bottle with colorful stickers and messages, including a smiley face, a big peach illustration with words like love and kindness, and the phrase "You are loved." The background is a white fabric.
Digital illustration showing a mobile phone and a computer monitor displaying the website StarAndLetterCo.com on a pink background. The website features a red square with white text saying "STAR& LETTER CO." and a welcome message below.
Gray t-shirt with colorful embroidered text that reads 'Enjoy for 2day!' surrounded by floral designs, hanging on a gray hanger, with a woven yellow blanket in the background.
A table setup outdoors with pink tulips in a vase, smiley face balloons, a collection of stickers, note pads, and disco balls for sale, and a sign with prices for stickers, note pads, T-shirts, and disco balls.
Collection of colorful digital illustrations and graphics with motivational quotes, school spirit, and playful designs, including themes for Clemson Tigers, kindness, recycling, and positivity.
Colorful round paper plate with mosaic pattern of small painted squares in various bright colors, held in front of a bedroom with wall art and plants.
A beige tote bag hanging on a wooden rack, with a pink and purple quote that reads, 'LEDUCE, LEUSE, TBACK, ESMILE' along with a yellow smiley face, sunlight shining through a window.
Logo of Star & Letter Co. with red background and pink text, showing statistics of GIF and sticker uploads and views over all time.
Close-up of three circular color swatch sheets with small color squares arranged in radial patterns.
A beige tote bag with pink text reading 'Reduce Reuse Recycle Smile', a gray t-shirt with various colorful stickers and handwritten messages, and a sheet of colorful stickers and notes with motivational and friendship-themed messages.
Desk with a bouquet of pink and green flowers, a closed silver MacBook, a mouse, a tablet in white case, a black monitor, a stainless steel tumbler, and a smaller white shelf with potted plants and a framed photo.
Pink text reading 'Stars & Letter Co.' on a red background.