During my time with Clemson's Division of Marketing and Communications, I gained hands-on experience applying the university’s brand across a wide variety of graphic design projects. I learned to navigate and interpret brand guidelines, ensuring every design — from digital graphics to print materials — aligned with Clemson’s visual identity while still being creative and engaging. I worked across a variety of Adobe applications and honed my skills in the software to craft logos, flyers, templates, social posts, and more.

A major highlight was transitioning to the new Fiercely Forward campaign, where I applied the updated branding, colors, and messaging to create cohesive designs that supported the campaign’s bold and forward-thinking aesthetic. Through this work, I strengthened my skills in layout, typography, color theory, and brand consistency, while learning how to balance creativity within established brand standards.

I worked closely under Matt Swank, one of the art directors, and this mentorship helped me refine my design approach and problem-solving skills. This role was also my first introduction to project management software like Wrike and team collaboration tools like Slack, where I learned to manage multiple projects, meet deadlines, and coordinate with a larger team supporting the university. Beyond design, I developed professional skills in organization, communication, and teamwork, gaining a clear understanding of what it takes to execute large-scale design projects within a structured, high-profile environment.

Here’s a few of my favorite projects below!